Ashish Goswami

Koramangala · Bengaluru, 560034 ·

Hi, I'm a Product Designer.
I am passionate about crafting beautiful solutions that lead to better experience.


Product Designer

Waycool Foods Pvt. Ltd.

As a Product Designer in the company, I work closely with product and engineering teams to conceptualize, design and deliver product and features.
From sketching a new feature in paper to tweaking pixels right before launch, I work in realizing broad concepts into simple, functional and elegant user experiences.

My work includes :

• Creating thoughtful and appropriate solutions to design challenges of all sizes by translating research insights into beautiful and engaging user interfaces which satisfy user needs, business requirements and technical constraints.
• Working in one of our multi¬disciplinary product teams and collaborate with our Director of Design, stakeholders and engineers in an iterative, transparent and feedback driven process.
• Producing engaging experiences using sketches, storyboards, information architecture blueprints and prototypes to collect feedback and iteratively improve and support the design process.
• Translating wireframes and experiences into highly-polished visual composites with attention to interaction design whilst following style and brand guidelines.
• Collaborating cross-functionally with product management, engineering and user research to ensure a smooth, data-driven product development process
• Designing and prototyping elegant and highly useful flows and experiences across multiple media
• Creating user flows, wireframes, site maps, customer journey maps, and other tools to guide the product development process.
• Collaborating with product managers and engineers to conceptualize, document, design and develop new product concepts.
• Creating high-fidelity mock-ups and work with engineers and product managers to oversee UI design implementation, while also serving as an advocate for design in strategic product decisions.
• Developing comprehensive annotated design specifications and functional documentation for our engineering team.
• Working with engineering team to help develop UI pattern toolkits.

June 2019 - Present

UI/ UX Designer

WanderWagon Pvt. Ltd.

I worked on User-Centered Design and Analysis, Information Architecture Design, Interaction Design, User Interface Design, Usability Testing and Project Management.

My work included :

• Adapting at all phases of the project lifecycle, including requirements gathering and user analysis to information architecture (IA), testing and graphical user interface (GUI) design, and implementation.
• Translating concepts into user flow, wireframes, mockups and prototypes that lead to intuitive user experiences.
• Design and deliver wireframes.
• Making User Interface Design of web and mobile application.

September 2017 - March 2019

Intern Web Developer

WanderWagon Pvt. Ltd.
My work included :

• Development of code in javascript and its framework and build large-scale robust distributed systems.
• Build reusable code and libraries for future use.
• Ensure the technical feasibility of UI/UX designs
• Hands-on experience in front-end system using HTML5 & CSS3 and ability to convert designs into working code
• Optimize application for maximum speed and scalability
• Assure that all user input is validated before submitting to back-end

June 2017 - September 2017


Birla Institute of Applied Sciences

Master of Computer Applications
Apart from my curriculum, I got into UI/UX designing somehow and started exploring the field, and it had everything that I desired to work on. Right from the interactive analysis, user experience, UX process, wireframing, prototyping, and user interface designing everything that made me feel special about the work that I'm doing.

GPA: 7.2

August 2016 - August 2018

Kumaun University, Nainital

Bachelor of Science - Physics, Mathematics & Computer Science
Physics, Mathematics and Computer Science were my areas of study.
During my time at college, I got into Designing, blogging and website development.

As a part of my curriculum, I studied many interesting fields such as, Quantum Mechanics, Solid State Physics, Fludic Dynamics, Mechanism, etc.
Along with this I studied Linear & Complex Algebra, Statistics, Computer System Arcitecture and much more.
August 2002 - May 2006


Design & Development tools
adobe xd adobe illustrator html5 css3
User Research
  • Affinity Diagram
  • Scenario Enquiry
  • Storyboarding
  • Territory Mapping
  • Persona Design
  • Sketching Low-Fidility Wireframes
  • High-Fidility Wireframes
  • Prototyping
  • User Onboarding
  • Interaction Design


Apart from being a designer, I enjoy most of my time travelling to new places. While I'm in the hills, I enjoy mountain biking, I take my bike out and start exploring various trails. And when I'm here in the plains, I enjoy long road-trips in the weekends, trying new cuisine, and meeting new people.

When forced indoors, I read novels, also I follow a number of television shows and movies from various genres, I am an aspiring chef, and I spend a large amount of my free time exploring the latest technology advancements in the PC building scenario or simply coding.


Here are some of my recent projects from Behance and Instagram:

Budget tracker App Redesign
Concept UI Redesign

Designing a Budget Tracker Application

Yulu App Redesign
Concept UI Redesign

Redesigning the mobile application for Yulu

E-learning app UI/UX
Mobile App Design

Designing an E Learning App's UI/ UX

E-learning app UI/UX
Website Redesign

WanderWagon Website Redesign UI/UX

Shopping App UI kit
UI Kit

UI Kit Design for a shopping app on Adobe Xd

Restaurant Website cConcept UI
UI Design

A concept UI design for an Asian restaurant

Restaurant Website cConcept UI
UI Design

A concept UI design for a snorkeling agency

Restaurant Website cConcept UI
UI Design

A concept UI design for Norway tourism website

Ongoing Plans & Projects

Splitwise UI/ UX Redesign

It's a tool for friends and roommates to track bills and other shared expenses.

Getting hands-on with Design sprints

A five-day process for answering critical business questions.

Learning Dart Programming Language

Learning Dart to get started with the flutter and build a native app.